
Our Story
GRUV. Eyewear is inspired by our deep connection to nature and the laid-back tropical lifestyle of Costa Rica. Founded by two adventure-seeking “ticos”, our brand celebrates the beauty of this land. We proudly embody the "pura vida" spirit through stylish sunglasses, offering our customers products they can trust and enjoy. GRUV. stands out as a brand that champions the relaxed, tropical vibe and encourages every customer to never disconnect from the vibe, always striving to feel the groove…